We hear a lot about Chat GPT anymore. All you need to do is key in a short description of what you are looking for, and Chat GPT spews out a considerable amount of content. With such a great service at hand, there are surely risks that may be taken when it is abused. Just ask any SEO company, and they can tell you what may go wrong.

First off, you must understand what Chat GPT is. This artificial intelligence chatbot can follow your instructions and offer a detailed response that is human-like. It has been used for a variety of content, including essays, social media posts, articles, blog posts, and more.

So why exactly are so many digital marketers rushing to use Chat GPT? Many see it as a way to cut in half what they have to do. Plus, it only takes a fraction of the time to use than utilizing traditional methods. Sounds pretty good, right?

In all actuality, Chat GPT has many risks that are associated with it that could turn your marketing efforts upside down.  Let’s chat for a few minutes about the Panda update. While hundreds of thousands of websites aimed at getting a better ranking in the SERPs and getting more visitors to their sites, the Panda update occurred, causing several websites with poor content or those who used content farms to flip-flop. In the blink of an eye, several sites that had lots of traffic and were ranked well lost it all to the algorithm.

An SEO company may tell you now that you should be prepared for a second coming to the Panda update. Why exactly? Because Chat GPT is producing content that is not wanted by the search engines. It only leads to low-quality content that is produced in high amounts. Google has said that there is a huge amount of AI content that can not be fact-checked by Chat GPT. They will have to address this issue at some point; it is just not known when.

You are probably wondering how artificial intelligence content can be so low-quality. When you use Chat GPT, it looks at numerous websites for content related to yours. It then takes what you need based on the parameters set and rolls it into one piece of content. While this sounds great, it does not always end up that way, especially if it includes content about older events.

Something else you probably did not know, but Google is able to “fingerprint” writers. Every person has a distinct way of writing and makes the same mistakes in their content pieces. This could be misspellings, punctuation, or grammar.  Therefore, Google is able to look at AI-generated content and see a distinct pattern.

While Chat GPT seems like a great idea with little effort, if you are using it for SEO purposes, in the long haul, it will hurt you. Your rankings will drop, you will have less traffic to your site, and you will have wasted your time and energy, even if it only used half of that. It is best to do it right the first time.

If you are in the Tampa Bay area and are in need of an SEO Company, consider Local SEO Tampa Company.They possess extensive knowledge and are capable of assisting you with all your marketing needs.