The Ultimate Guide to Email Activity Tracking

The Ultimate Guide to Email Activity Tracking

The Ultimate Guide to Email Activity Tracking


If you want to get started with email activity tracking, this page is for you, but you aren’t sure which program to use. Right? It seems that you’ve arrived at the correct spot. All the information you need to know is here. Let’s get to it, shall we?

Email Activity Tracking: What Is It?

Tracing how people respond to emails you’ve sent is called email activity tracking. Email openings and clicks are the most often monitored metrics. Most email monitoring solutions report on the dates and times of events collected and the location of those events.

It is possible to use email tracking in a variety of ways. Email monitoring applications may be used in various ways, depending on your preferences and the tools you choose.

  • Determine the workload for your team (and rebalance it)
  • Analyze your work and look for patterns of inefficiency.
  • Find out which of your sales methods are most successful by thoroughly evaluating your efforts.
  • Email openings and clicks may be tracked using a variety of methods.
  • How to monitor employees working from home.

How is Email Tracking Applied?

Email monitoring may be done in three ways

Tracking may be done openly.

Email monitoring programs include a 1-pixel, invisible picture in your emails. Email clients contact a server to get the picture when they open an email from you, and this server contains a tracking pixel. The server tracks the precise instant this call is made, which is when the email receiver clicks on the link.

Tracking the clicks

Tracking link clicks is similar. Users who click on links in an email are instantly sent to their intended destination. It’s recorded as a click by the server when the redirect happens

Inactivity monitoring

A new kind of email monitoring is email activity tracking. Your inbox activity is what you should be tracking, not the opening and clicking on individual emails or links (or that of your employees).

Using Google Analytics to Keep Tabs on Email Opens

Email openings can be tracked using Google Analytics, and you can find entire tutorials to help you do it. Even though you can save yourself a lot of time and effort by using third-party programs,we wouldn’t suggest it

Once you’ve set up Google Analytics, you’ll be able to construct a track able URL that you can include in an email attachment. You’ll be able to see when individuals open your email from there. You may also use custom URLs to keep tabs on when and from where visitors are accessing your site.

Using Gmail’s Read Receipts to Keep Tabs on Email Opens

If you have a Gmail account at work or school, you may request a read receipt (i.e., G Suite). The free version of Gmail does not include the read receipt option.

Metrics for Email Tracking to Improve Productivity

More data than only openings and clicks are now included in email monitoring. Email Oversight allows you to see and monitor a wide range of email analytics, including the following:

Emails were exchanged and received between the sender and receiver.

To determine if your workload increases or decreases, keep track of how many emails you send and receive each day. If you track this metric for your workers and colleagues, you can readily tell who is lagging and who is overburdened with work. You can then adjust workloads accordingly.

Timing of email responses.

Email response times are beneficial for the company if they are quicker. More than a third (35%) of transactions go to the first responder, and a deal is 700% more likely to be closed with an immediate response. Email Oversight may be used instead of Gmail’s built-in monitoring feature to keep tabs on the average time it takes to respond to an email.


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