SEO has the power to make or break your business, and often both. In other words, if you do it right, your business can thrive, but if you do it wrong, your website can be negatively impacted or get de-indexed by Google.

To avoid this, there are many things you need to take into consideration when it comes to SEO. In this blog, we’re going to go over some of the most important things you need to know about SEO shared by Phoenix SEO Expert, including what it is, why it matters so much, and how best to use it for your business.

What is SEO?

Search Engine Optimization (SEO) is the process of improving your website’s visibility and authority in search engines such as Google, Bing and Yahoo. All major search engines like these have developed algorithms to determine how a particular site should rank based on how relevant it is to the search query. You need to make your site as relevant and true to what the user is searching for while developing enough content so that your page ranks high on the search engine results page (SERP).

Why Does SEO Matter?

SEO is one of the most important factors to consider when starting your business. Even if you don’t use it to drive traffic immediately, it will be extremely helpful down the road in gaining ranking for specific keywords. This will help with brand awareness and in turn promote your website to the top of the online world. The main reason why SEO is so important is because 79% of all web searches include a search engine — that means a lot of potential customers are using this medium to find solutions to their problems, products to buy, or even physicians.

How Can It Help Your Business?

For many small businesses that are just starting out, finding clients can be a big challenge. To compete in online marketplaces and attract customers, they need to find sophisticated ways to stand out. Here’s a quick overview of how SEO can help your company:

• Increase website traffic and make it easier for potential customers to find you.
• Boost your search ranking in Google, Yahoo and Bing.
• Increase brand awareness by driving more organic traffic to your site.
• Improve your online reputation and increase the trustworthiness of your brand .
• Improve conversion rates by driving more qualified leads to your site.
• Reduce costs by not having to pay for expensive advertising campaigns.
• Improve site performance by lowering bounce rates and increasing time on page.

Ultimately, SEO is not a matter of right or wrong—it’s a question of what’s best for your company. The only way to know that is to first explore what SEO is, how it works, and why it’s so important. Whether or not SEO was an important priority to you in the past, it’s vital that you understand the basics at this point in time. After all, the future of your business may depend on it.